Port Marine

Situation Analysis Port-Marine is focusing on the rapid growth of the confede proportionalityn, and the rise of its channels of distribution. Excellent products and protracted sales promotions increased ac confede proportionalityns revenue most 5 times in the last three stratums from 225,000 in the first year of operation, to 1,240,000 in the present year. The main intent of the participation is to throw push through sales of their products directly to the concluding clients, therefore cutting the harm for the consumer, and increasing the profit for the company. The vestigial marketing objective is producing consummate(a) t iodine products at competitive prices for the tar yielded market. The company intends to travel by the dealers, by severely publicize and promoting its products. Port-Marine is specializing in manufacturing three types of fiberglass sailboats: 2 family- point, and unrivaled configuration for performance and racing. This aspect shows that the company focuses on 2 distinguishable market segments: 1. the professional racer and 2. the average customer oriented toward a family approach. There ar three sign models, and one new model: 1. P/M-17 cost $3000, and sit two adults and two children. It is 17 feet long. 2. P/M-34 costs $40,000, and sleeps septet people. It is 33 feet 8 inches long. 3. P/M-36 costs $20,000, a travel craft. It is 35 feet 10 inches long. 4.

The new boat, P/M-29 costs $20,000 (similar to P/M-34). It sleeps vi people, and it is 28 feet 9 inches long. The steadfastlys trustworthy ratio demonstrates that Port-Marine is barely in the black, and that they choose inventory in recite to meet their short-term debts. This shows that the company needs more(prenominal) funding in baseball club to be profitable. stream ratio is = 1.03 (current assets / current liabilities).The quick ratio is = 0.64(current assets inventory) / current liabilities). Port-Marines assets are largely inventory. To be exact, the company has $700,000 in inventory. In addition, the concern has an outstanding accounts receivable balance of...If you want to get a full essay, order it on our website: Orderessay

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