Mid-term Exam

Question 1Developing node participation is essential for collapseing a sustainable competitive advantage . Whether the products of an institution bequeath ready any(prenominal) commercialise potential depends on whether the guests like them or non thusly the management of an organization will realize to develop an propose understanding of the customers tastes and preferences if that organization is to beat of forrard of the competition . The appendage of developing customer minginess is to engage periodic market research on what the customer expectations be . One of the offset companies to market itself by means of developing customer intimacy was dingle Computers . Michael dingle wanted to physique computers non through idea generation from its internal engineering effectualness but through entropy collection on what the customers tastes and preferences were . The feed of the teleph singler himself spent a significant amount of end point with the customers to determine what they wanted to listen most in a computer . The hardware manufacturing company also developed a website by means of which the customers could divide their opinions with the company . As a result , the company pass to the fortune 500 lurch in a in truth short succession . organism in uniform touch with customer requirements enabled Dell to develop customer intimacy that also enabled them to develop their products and serve truly quicklyQuestion 2The international ring of an organization is the application in which it operates . The industry is touch on by a number of forces much(prenominal) as policy-making , scrimp , sociological and technological . hence a melodic landmark organization in occurrence has to conduct a pestis analysis periodically . A company such as Microsoft has to take into account the forces of the external milieu very conservatively . On first appearances the political environment would non look to affect Microsoft s operations importantly . However Microsoft is frequently trailer into anti-trust suits the outcome of which would depend considerably on the plethoric political environment .

The company would be hard hit if the agricultural it is operating in went through an frugal downswing . Whenever on that point is an economic downturn , companies ply to invest little and one of the first operations that scram cost-cutting is information engine means . Therefore , demand for Microsoft s products and service would go down when the economic environment is unfavorable . integrated social responsibility is a very critical anaesthetise in today s melodic line environment . Therefore Microsoft has to caudex community projects from quantify to time in to endear itself to the auberge . That is part of the sociological environment . Also relevant in this respect is how the society views the complexities of adopting uphill technologies . Microsoft would also be affected very significantly by technological shifts . For example , when the recitation of the internet caught on , Microsoft had to reengineer itself square to stay in crease because previously it had decided not to enter the InternetQuestion 3Price is the risk that is at the forefront of the customers minds when making a purchase . When making a purchase , consumers must recrudesce sure that the price they are paying is equivalent to the esteem out they are...If you want to expire a full essay, hostel it on our website: Orderessay

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