Situation Analysis

1.Situation Analysis cocoa culture widely spreads in Hong Kong, peculiarly in recent years, every café is full of people and they argon getting to know more(prenominal) than about coffee tree. The number of café in Hong Kong is growing, for examples, Starbucks, one of the famous café chain stores in Hong Kong, opened more than 100 outlets in Hong Kong since 2000. Pacific Coffee and McCafe also sh ard out up 94 stores in 2010. In order to gaining perspicacity in this potential merchandise, WMF is planning to launch a coffee have kittens motorcar which is small size and well fulfil for the foodstuff so as to fulfill the customer take and present value to the customers. WMF has a long history on manufacturing and figure high quality housewargon and started to produce coffee machine in 1927. With their rich experience and the technology, we are expecting to penetrate to the commercialize efficaciously and efficiently. 2.

Market Summary ?Target Market ?Coffee drinkers ?Young & Energetic Professionals ? conservative consumers ?Office use market (person who is influencing in office installment purchasing) ?Geographic ?Hong Kong ?Market Demographics ? young-begetting(prenominal) and Female ?Age 25 up ?High acquire Level ?Consumers who see drinking coffee as a lifestyle, it is an pleasant activity ?Strong consuming power unbidden to spend on coffee ?Market Needs Consumers are looking for trendy design of houseware for enhancing their lifestyle. Additionally, they privilege to have a user friendly and less time consuming whatchamacallum for making food. WPF is providing the following important elements to fulfil the consumers needs: ? harvest-time Design WMF! 1 is one of the smallest coffee machines in the orbit with modern, posh and innovative design. As the size of Hong Kongs apartments is slackly small, consumers are tending to purchasing small cooking appliance. WMF1 provides this requirement get to the consumers. ?Having a high quality brewed coffee in 1 minute Hong Kong life is fast pacing. People...If you want to get a full essay, order it on our website: OrderEssay.net

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