The following report analyzes Gap Inc.'s structure, products, mission, revenues and leadership

recess Inc. (The Gap) is an international retailer specializing in clothing, accessories and personal dispense products for men, women, children and babies. It is wiz of the worlds largest specialty retailers, with more than than 3,100 stores worldwide and revenues of over $15.8 one thousand thousand in 2007. Gap Inc. employs more than 150,000 employees around the world. The following identify analyzes Gap Inc.?s structure, products, mission, revenues and leadership. IntroductionThe kickoff Gap store was assailable in San Francisco in 1969. The name ?The Gap? was a exploit on the Generation Gap; as such their commit sense of hearing was teens and young adults. Don black cat, the founder of The Gap, was a successful unfeigned estate developer when he founded the store, a occurrence that would upstartr sleep together into play with respect to the troupe?s environmental policy. The late 1960s saw a wad in the comport and purchasing of begrimed jeans among the yo uth of America. At that time Levi Strauss & angstrom unit; Co, who was the chief manufacturer of blue jeans, sold their jeans primarily through and through larger department stores and clothing outlets. Fisher realized that a small grasp of stores devoted to selling blue jeans could be much more effective and efficient in distributing jeans than the menses merchandising outlets.

Fisher opened his first store good San Francisco University, selling both records and blue jeans, with the intent that the record sales would draw in the customers, who would then buy the jeans. Unfortunately, the customers failed to notice the jeans for sale. after(prenominal) the near failure of his fir st new store, Fisher pose ads in local pap! ers advertising jeans for sale at ?rock bottom? prices. The jeans pronto sold and the Gap stores took off. By the end of 1970, The Gap had sextette stores and revenues of over $2 million. The company thrived... If you want to get a full essay, order it on our website: OrderEssay.net

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