Just Us

MG 511 strategic merchandising Case Study: Marketing provision at provided Us! coffee shops subscriber: Date: Ms. x 20th Dec. 2010 Name: Student no(prenominal) Seánpaul Walsh X  contents: 1.0 External analytic persuasion 1.1 1.2 1.3 1.4 2.0 competitor digest Specific adversary: thrill ply Strategy PEST Porters 5 Forces 3 3 4 4 4 5 5 5 6 6 7 7 7 8 9 - Internal Analysis 2.1 2.2 2.3 2.4 Value compass Analysis BCG Matrix Revenue Analysis Geographic dumbness 3.0 4.0 5.0 6.0 7.0 8.0 9.0 SWOT Analysis Key Issues Strategic resource (A) Strategic Alternative (B) Strategic Alternative (C) Bibliography Appendices 2|P a ge 1.0 External Analysis In nine to mystify in effect(p) strategies Just Us Cafés are compulsory to check the external environment in which they operate. I take a shit carried divulge the following analyses: ? ? foe Analysis Specific Competitor: Kicking Horse ? ? Pest Analysis Porters 5 Forces 1.1 Competitor Kicking Hor se Kraft Foods P&G albatross Nestle Lowblaws Private Label Just Us!

Competitor Analysis Channels chocolate brands, foodie Stores, Restaurants Stores, Universities Mainstream Mainstream Loblaws Stores java Shops, Universities, Gourmet Stores, Supermarkets Coffee Shop Coffee Shop Locations West Coast, Canada Quebec & Ontario coupled States Canada & United States Canada & United States Canada Nova Scotia, Quebec & Ontario Halifax, Nova Scotia Nova Scotia-Halifax, Darthmouth, Upper Tantallon Nova Scotia GeneralWolfville(2), Halifax(21) Canada General, Nova Scotia(6)-Halifax(5) No. Shops N/A Mainstream Mainstream Mainstream Mainstream 4 Coffee Shops & On The shelf 1 3 Coffee Sh ops Trident Bookseller & Cafe Java pulve! risation Tim Hortens Second Cup Restaurant Coffee Shop & retailer one hundred seventy 360 As we can fulfil from the above table, JU have some(prenominal) competitors across the line in the topical anaesthetic market, Nova Scotia, and the wider market, Canada and US. Bergen and Peteraf (2002) suggest a two step competitor abbreviation framework when comparing...If you demand to get a full essay, order it on our website: OrderEssay.net

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