Senior Project

Christopher Redden The apple winner Story Business centering May 7, 2001 The orchard apple tree Success Story apple, a familiarity with over 34 years in the computer business, and in one case one of the biggest computer manufactures in the world, went from the most to the least wanted in its lifetime. The changes occurred from the evolution of a star product into an surplus of products. Also, orchard apple tree’s own selling techniques fell gyp in finding new customers to whom they could marketplace their products. Finally, the amount of constellate for the Macintosh slowly declined as Microsoft’s marketing maneuver took over much of the computer software industry. Three individuals, Steve Jobs, Steve Wozniak, and Ron Wayne founded Apple on April 1, 1976. The scratch Apple was zero point tho a circuit board and was intended for hobbyists (Mesa n.pag.). With Steve Jobs as a marketing manager and Steve Wozniak &ldquo ;Woz” as the developer, Apple was incorporated. with and through a deal struck with Xerox, Jobs visited the Xerox PARC (Palo Alto examination Center) where a new engine room, called the GUI (graphical user interface) was underway. What Steve Jobs and the separate programmers acquire from that visit spawned a new computer for Apple base on Xerox engine room.

This new computer was called the “Lisa”. At the aforementioned(prenominal) time, another project was underway, the “Macintosh.” The Macintosh was based upon the same technology as the Lisa, but strictly invented by programmers and designers within the Apple Company. The two projects were incorporated into a single product, and the! Macintosh as we know it today was born. The Macintosh was the set-back in a long line of products for Apple (See figure 1). Throughout the first seventeen years, the company produced the Apple, the Lisa, the Macintosh, the Quadra, the PowerBook, the Macintosh Performa, and the Centris, mostly based down away of the Macintosh foundation (Mesa n.pag). From each of these...If you want to pass water a full essay, order it on our website: OrderEssay.net

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